ABC worked with the Under Armour team to direct the filming, editing and create all of the animated CG content for the release of the Jordan Spieth 3 shoe. Our work was distributed across media buys, social, web and other outlets for this global release. We provided a variety of cut downs in various formats for all of the different media needs including 4x5 for IG posts, vertical format for IG stories, and :30 cut down for broadcast.